Have you met someone who doesn’t have a mobile phone yet? Perhaps 1 out of your 10 friends? 90% of American adults own a mobile phone. To be precise, 64% of American adults own a smartphone.
The mobility and portability of smartphones and tablets prove to be very convenient to people who are always on-the-go, professionals, students, and even the stay-at-home moms. No wonder that mobile internet usage dramatically increased for the past few years. From simple web researching, messaging, calling, social networking, to watching videos, playing games, and listening to music. Almost everything can be done using a little piece of device.
So now we know for certain that mobile devices will soon dominate the world, it is absolutely the best time to start working on your chosen custom web design company to use mobile video that will boost your website traffic.
But why should you start doing it?
#1 Video content is more interesting than text content
Visuals in motion are undeniably attention-grabbers. Based on a survey by interactive agency, Digitas, and research firm, Harris Interactive, 46% of their respondents said that after seeing a new brand mentioned on an online video, they would research it and possibly get its services. Visualization demands attention and makes it effortless for viewers to retain what was watched compared to what was read.
There’s a psychology behind why it’s easier to comprehend and remember a video – our body is genetically made to avoid too much pressure in processing of thoughts. The amount of time needed by our brain to grasp the information on a video is much faster compared to a text content. As a matter of fact, information retention on a video is 55% higher compare to a text article. There couldn’t be more interesting than a website created by an awesome custom web design company and an attractive video about you or your services.
#2 It is future-proof
By 2017, 74% of the internet traffic will be video. More and more marketers prioritize video content on their sites making it a click-bait monster in the following years. Admit it, a cool video thumbnail is more enticing to click than a lousy one-colored URL, isn’t it?
Forbes has concluded that by 2018, mobile video will represent all the mobile traffic there is, this would be a huge achievement from 53% in 2013. Although TV is still the largest advertising setup in the US, statistics show that digital advertisement will rule by 2018. As early as now, even TV shows can be watched online or on a mobile device. Netflix has promoted more mobile viewers by shifting some of their episodes into shorter ones.
Other activities like household chores that are being done while watching television can distract the viewers’ attention therefore the focus and retention of watching a video on smartphone is definitely superior.
#3 Numbers don’t lie
There has been a drastic change in the way digital marketing has evolved for the past few years, some custom web design company integrates their works in the optimization of the internet traffic. It isn’t surprising that the numbers have dramatically went up since last year. One of the major changes impacted is the increase in effectiveness of visual content that even social networking sites like Facebook, Twitter, and Instagram have adopted.
The numbers say it all. Here are some great statistics that show that video content has had incredible success:
- 65% of executives visited a vendor’s site after watching a video. – Forbes
- A roaring 300 hours of video are uploaded to YouTube every minute. – YouTube
- An average internet user spends 88% more time on a website with video. – Mist Media
- Mobile video viewing has amplified 35% from 2010 to 2011. – Nielsen
- Posts that have videos attract 3 times more inbound links than plain text posts. – SEOmoz
- I can go all day citing all the impressive statistics regarding video contents, there is no doubt about its success and how it could greatly boost the website traffic.
#4 The Mobile Internet Era has arrived
New smartphones get launched in just a heartbeat. The mobile giants continuously create new flagship devices and constantly update their old models to keep up to the new technology. Faster processor, bigger RAM, higher resolution, crispier screen, and longer battery life are just some of the specifications that the mobile companies boast to compete with each other. As a result, users can even watch HD videos on their mobile devices effortlessly.
Imagine what these companies can offer in 2017? When all mobile devices are as fast as lightning, do you think that users would still spend a lot of time reading a 1000-word article than watch a 2-minute video with the same content? Think again.
#5 It simply has higher bit rates than other content types
Without a doubt, mobile video will contribute a huge chunk in the mobile traffic growth by 2019 as it has much higher bit rates compared to other content types. In 2012, it has represented at least half of the global mobile traffic. The rapid drive of mobile video viewers increased to 55% in 2014 and is expected to be phenomenal in the next four years, not to mention the contribution of video streaming sites like Youtube and Netflix.
Some custom web design company offers full and mobile website design packages. If you think that your video content work well on your full site, then there’s no reason for you to not share it with your mobile website viewers. These are just 5 ways which proves that mobile video will increase your website traffic, but there are definitely more reasons out there why you start acting now.