By now you may have heard about SEO and how they help your audience find your web page on the internet. The issue is, if you’ve heard of SEO, you’re probably also trying to make sense of it and figure it out.

Well, good news. I’m gonna help you get a good understanding of its “key” components. This is not an end-all training though as there’s a lot to know about SEO and search engines like Google, Yahoo and Bing are always changing their algorithms to ensure that their search results deliver the best information to consumers. Also, SEO is NOT a “get-results-overnight” type of marketing channel. Just like anything in life, it takes dedication and consistent efforts.

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So, let’s take a step deeper and discuss the two parts that make up the world of SEO: on-page and off-page SEO. In order to define what’s off-page SEO, let’s define what’s on-page SEO first.

As seen from the diagram above, on-page SEO includes all the elements that are contained on the page of your website, from the content to the html codes that are behind the scenes. In contrast, off-page SEO are all the elements that are coming from outside your website pages. These elements help bring more visitors to your site and they include social media, local and directory listings, social bookmarking, and blog posting.

For off-page SEO, the objective is to achieve site credibility, site authority, and brand/company recognition for your web page and your business as a whole. Site credibility happens when more and more people visit your site and share them with others, which then makes your site reliable for information thereby creating your niche. As a result, this phenomenon will lead to site authority where your company brand will increase its reputation and will get recognized in your industry.

Essentially, we need both an on-page and an off-page SEO strategy that complement each other in order for your website to obtain that most sought after high rankings in search engine results.

Turning our attention to off-page SEO, here are four ways to grow your website traffic by 3x:

  • Establish social media communities

Dedicate your efforts to increasing your presence in social media. It’s important to find out what channels your targeted audience is using so you can start using these channels as well. The most popular channels include Facebook, Twitter, and Instagram to name a few.

It is also important to consider adding Google+ to your roster of social media channels. Why? Because Google integrates Google+ and all the other applications (YouTube, Google Maps) seamlessly and Google draws its search among them. Moreover, having a Google+ business profile with your blog linked and people start following, will help your profile shoot up in the search rankings.

Whatever social media channels you decide to use, engaging your audience frequently is the most important thing. You don’t want to make your audience feel neglected if they ask questions, make comments on your blog, or simply complement you on a job well done. You want your community to grow exponentially over time and build your reputation online at the same time.

  • Create a blog and comment on other blogs

Create a blog if you haven’t already. To learn why your business needs a blog and how to set one up for FREE, check out one of our “how to guides”. When someone comments on your blog, check to see if he/she also has a blog and then comment back. This is a good tactic to use because you’re creating links to draw potential visitors to your blog.

Also, research the top influencers in your industry and field. Try to add thoughtful and helpful comments on their sites often. The goal is that you’re trying to create relationships with other bloggers, linking with them to further establish yourself in your chosen niche and eventually funnel their readers to your blog.

  • Social bookmarks

If you haven’t heard about social bookmarks before, these are websites that organize various contents according to topics that you’re interested in. The content is arranged to show which articles were voted the most useful by people versus those that were not, in each category of interest.

The popular bookmarking sites include Reddit, Stumbleupon, and Digg. Search engines like these bookmarking sites because they are always on the lookout for fresh new content. Go ahead and create an account and then submit your link to your web page or blog. Keep in mind, though, when submitting on Reddit to make sure that your content is useful, thoughtful and well-written. Reddit users intensely dislike advertising, product intros, and marketing of any kind, so submit those instead in other channels.

  • Focus on Google’s local SEO

Another effective way to increase web traffic is to set your business up as a local business using Google My Business (GMB). Why? It’s a neat way to get a foothold on Google’s vast space. Moreover, you’ve already established a space to build links to, that is drive visitor traffic to your GMB profile (via Google+) via your social media channels, your YouTube channel, and your blog. To learn more about local SEO search, click here.

In summary, having both an off-page SEO strategy and an on-page SEO strategy that work well together. In today’s environment, it’s not enough to have a dazzling and impressive web page or a blog with all the works but no one knows about it. Building relationships and links to bring your audience to your web page or blog are imperative, too. When these strategies are executed well, you’ll have a successful web page and blog with high rankings in no time.

So, stay engaged, be involved, and blog more. Let’s build those links!

Xtendly helps small-to-medium sized businesses and entrepreneurs by providing affordable website services specializing in WordPress website design and development and digital marketing. For more information, click here.