Most of us excitedly look forward to the future developments technology will surely bring this 2016. With consistent updates going on day by day, we all wait for the next big thing that will improve our daily lives. The same goes for the world of digital marketing. We, as marketers, are always on the lookout for trends that will innovate the way we do marketing. But as we await progress, let’s take a moment to look back at the important topics we shared and discussed last year.

Look Back On Digital Marketing

Must Use Facebook Features that Will Boost Customer Engagement

On this blog post, we elaborated simple ways anyone can do to maximize their social media marketing campaign on Facebook. While creating an effective strategy is important, it’s not necessarily rocket science to launch and sustain a successful marketing campaign using the power of Facebook. All you have to do is know your way around the system and you can start from there. Here, we shared the features you can take advantage of and how you can use them that will lure in customers at the same time hook your target audience.  Examples cited on this blog are using interest targeting and crafting powerful call-to-action copies. Go ahead and give it a read. It may be something from 2015, but it will surely remain relevant today and the future.

SEO Content Writing Business

How SEO and Content can Make Or Break Your Company

Here, we discussed two big concepts involved in digital marketing–Content and SEO, and why these two elements are crucial in leading to your company’s failure or success. Content marketing and SEO are two things that are only getting bigger in the world of digital marketing, and currently display no sign of fading out. You will soon realize that it isn’t enough to be knowledgeable in content and SEO to get ahead of the competition. To stay relevant and ahead of the game, you have to start from the basics and work your way through the nitty-gritty of it.

Get Found on Google Search: 3 Ways to Optimize Your Web

Have you ever heard of the joke, “the perfect place to hide a dead body is on the second page of Google Search”? Obviously, this is because it is extremely rare that people would click to view what’s on the second page. It’s important to get yourself out there, and it’s even more crucial that you secure a spot on the rankings that matter to your audience. Otherwise, how else are you going to get the visibility that you’ve been working so hard for? Here, we listed three ways on how you can boost your page and get yourself a much coveted spot on Google Search.

Video Content and Marketing Automation

Video Content and Marketing Automation 4 Must Know Metrics and Benefits

With majority of the population only growing to be more visual creatures, it is a no-brainer to think that video marketing is a trend that’s sure to last. Marketers are getting more crafty with their video production in order to reach, attract, and lure in their target customers. In this blog post, we discussed the important metrics you should know about so you can enhance the way you get your videos seen by an audience.

All these trends ruled in 2015, and it’s not far-fetched that they will continue to be evolving trends that will dominate the world of digital marketing this year. What other strategies and trends did you know about last year? How effective were they in your digital marketing campaign? More importantly, how can our experts help you reach your business potential and meet your goals? Share it with us here. We’d love to hear from you.

Meanwhile, you might want to take a look at our featured service that is sure to help you in your digital marketing campaign.